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The Story Behind The Travis Scott Signature Backwards Swoosh

The Story Behind The Travis Scott Signature Backwards Swoosh

Two of 2019s biggest sneaker releases have been Travis Scott Air Jordan 1 and Jordan 1 Low collaborations. Released in May and September respectively, the pairs are highly sought after by collectors and have fetched thousands on the second-hand market. In addition to personalized "Cactus Jack" logo hits, the standout feature on each design is an enlarged reversed Swoosh.

The backwards (or reverse) Swoosh had previously been used on several Nike designs, but Scott's Air Jordan 1 marked the branding style's debut on the iconic model.

Chase credits the team at Jordan for understanding he and Scott's vision, saying they're "one hundred percent supportive." He also says they're working on several new sneakers

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